Busca Editorial

Archive for July, 2010

Definition of Hybrid; A Blend of Marketing and Environment

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Hybrid cars work. They work because they sell. They sell an idea, an image, a lifestyle, the future? The rise of the Toyota Prius, in California especially, is the pioneer of the trend. But who’s buying it and why? The answers to these questions aid our understanding of the eco-friendly boom we’re currently experiencing. Does the driver of a hybrid know the exact CO2 emissions or more to the point do they care. I sound like I’m a market researcher More

Britain, France and Germany urge 30% cut in EU Emissions

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Britain, France and Germany are pushing the European Union to make a wider commitment to reduce greenhouse gas emissions within the next 10 years. The British Energy and Climate Change Secretary Chris Huhne - joined by his French and German counterparts, Jean-Louis Borloo and Norbert Roettgen respectively, spoke of the need for a 30 percent reduction in emissions by 2020, as opposed to the current target of 20 percent. They emphasized that becoming more energy efficient and eco-friendly would aid More

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