Definition of Hybrid; A Blend of Marketing and Environment
Hybrid cars work. They work because they sell. They sell an idea, an image, a lifestyle, the future? The rise of the Toyota Prius, in California especially, is the pioneer of the trend. But who’s buying it and why? The answers to these questions aid our understanding of the eco-friendly boom we’re currently experiencing. Does the driver of a hybrid know the exact CO2 emissions or more to the point do they care. I sound like I’m a market researcher More